If we're growing, we're always going to be out of our comfort zone.
-John Maxwell
The fear of the phone is so very common amongst business owners. There is no shame in knowing that you KNOW you have to make calls to get business, yet you avoid the phone like it's got the plague. We all understand, we have all done it.
I was having a conversation with a friend of mine who was saying how they only had a couple of customers that month and didn't want to spend a lot of money on an advertising campaign. She then asked me what I would do. I said I'd get on the phone, start calling people, see what's going on. She said she hated doing that and was going to run the ad campaign... Oh well.
Referrals can be the life blood of your business, but how do you get one and from who?
The people who give you referrals are the ones who know and like you. Lots of business owners put their social lives on hold in order to advance their business. It is a huge mistake. How can you get to know new people and have those you know like you, if they never get to spend time with you? The solution is to call them. Don't call to talk shop, call to see what's going on in their lives, call to see if there is anything you can help them with. Do they have a fundraiser going on? Any special events for their kids? I'm telling you from both a parent and a business owner's point of view, buying a few chocolate bars or an $8 roll of wrapping paper goes a long, long way in developing relationships!
Want to call people but have no idea what to say? Try keeping a log. Just a few notes on what's going on with them. See if they are on Facebook or Twitter, it will give you a better idea of what to talk to them about. In the log try to keep track of kids, pets, spouses, any issues they may be having. If they mention in January that Jane is working on her final project for graduation in June, that gives you a great reason to call back in June!!
If you need to set appointments for presentations? This is BY FAR the hardest reason on why you need to call people. Calling someone out of the blue, or even someone you know well and putting yourself out there opens a huge door on our self-esteem. There's lots of outcomes and I think I've heard them all. From rude, to excited, to unwilling to can't wait, you never know what's going to happen on the other end of that phone. But it MUST, MUST, MUST be done. Try working out different approaches, some people wouldn't' listen for a second if they thought you were trying to sell them something, but if they thought they were listening as a favor to you or to see if they know someone, it can be a different story. Try and figure out what approach would work for them and if nothing else, just try, try, try again.
Using the phone to build your business is like any other tool or skill you need to be effective. I don't think any of us were born with a great ability to set appointments, get referrals or build relationships. We have to practice at it. Start small, try 5 phone calls a day. Just keep working at it. Like all other skills, it will grow with time, and soon you will be great at it!
Have a Blessed Day,
Brandy Deming
CelticBlessings4U@Gmail.com
http://www.womenswealthandwellness.com/celticblessings
http://www.twitter.com/brandysbiz
Showing posts with label community. Show all posts
Showing posts with label community. Show all posts
February 24, 2010
October 22, 2009
Help the Community to Help Yourself
Without a sense of caring, there can be no sense of community.
Being a part of the community (online communities too!) can help boost your sense of worth. Sometimes being a part of something bigger then yourself can give you a larger goal to work towards. Solidifying your place within your own community can take years, but there are some great ways to get started.
Town hall meetings are a great way to meet the most influential and active members of the community. At school, being active in the PTSA. Also look into local clubs, Masons, Eagles, etc. By being around those who already have roots in the community, you learn more about ongoing important local issues. One cup of coffee with a few folks who have been living in your area for ten or more years will give you more information then the local paper. Not only do you get to increase your standing in the community, make new contacts, you get to have fun!
Shopping local is another great way to meet people. Especially in the non-tourist season, mostly local people shop local. Start a conversation with a fellow shopper or the owner (usually the one behind the counter), this can certainly help you get the feel of the community. The economic value is incredible as well. If you shop at a big chain like Wal-Mart, only about 9% of what you spend stays local, by shopping local you can boost that percentage to 50% plus. Not to mention that the money that is spent at a local shop is usually spent local as well. A dollar spent locally gets re-spent 4-8 times.
I'll end with volunteering. The food bank, the school, the library and the local chamber of commerce almost always need volunteers. Helping others always gives me a boost. I think that if more people were helping other people, we wouldn't need so many anti-depressants. Nothing can snap me out of a funk faster then helping someone in need.
Besides the positive effects on yourself all of these activities can lead to a healthier business for you. People that participate in all these activities show a higher leadership potential and usually have more contacts then those who do not. Good for you, good for your business and good for the community!
Have a Blessed Day,
Brandy Deming
CelticBlessings4U@Gmail.com
http://www.womenswealthandwellness.com/celticblessings
http://www.twitter.com/brandysbiz
-Anthony J. D'Angelo
Being a part of the community (online communities too!) can help boost your sense of worth. Sometimes being a part of something bigger then yourself can give you a larger goal to work towards. Solidifying your place within your own community can take years, but there are some great ways to get started.
Town hall meetings are a great way to meet the most influential and active members of the community. At school, being active in the PTSA. Also look into local clubs, Masons, Eagles, etc. By being around those who already have roots in the community, you learn more about ongoing important local issues. One cup of coffee with a few folks who have been living in your area for ten or more years will give you more information then the local paper. Not only do you get to increase your standing in the community, make new contacts, you get to have fun!
Shopping local is another great way to meet people. Especially in the non-tourist season, mostly local people shop local. Start a conversation with a fellow shopper or the owner (usually the one behind the counter), this can certainly help you get the feel of the community. The economic value is incredible as well. If you shop at a big chain like Wal-Mart, only about 9% of what you spend stays local, by shopping local you can boost that percentage to 50% plus. Not to mention that the money that is spent at a local shop is usually spent local as well. A dollar spent locally gets re-spent 4-8 times.
I'll end with volunteering. The food bank, the school, the library and the local chamber of commerce almost always need volunteers. Helping others always gives me a boost. I think that if more people were helping other people, we wouldn't need so many anti-depressants. Nothing can snap me out of a funk faster then helping someone in need.
Besides the positive effects on yourself all of these activities can lead to a healthier business for you. People that participate in all these activities show a higher leadership potential and usually have more contacts then those who do not. Good for you, good for your business and good for the community!
Have a Blessed Day,
Brandy Deming
CelticBlessings4U@Gmail.com
http://www.womenswealthandwellness.com/celticblessings
http://www.twitter.com/brandysbiz
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